The Gareth Pugh brand is not going to endorse mainstream trends such as floral prints anytime soon. Instead, the designer has focused on geometry to take his designs over the edge. A dose of fetishism becomes immediately apparent. The collection focuses on a variety of concepts and proportions vary depending on the concepts the designer is trying to get across. From perfectly fitted pants and dresses to over the top volumes and top notch structures, the futuristic vibe is extremely well represented. The accessories follow the same principles and the stripes motif is strongly emphasized. The insect-like cover in the final looks of the collection highlight the feeling of power and dominance like no other detail.
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