'An African touch' if my eyes don't lie is one of many pieces that will be available at H&M Marni's collection. Love it!
The Italian label is teaming up with the Swedish retailer to produce an affordable range emblazoned with its signature prints and patterns.
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Get ready, budget fashion mavens: H&M has just announced the newest designer collaboration, and it's a good one. After rumors ran wild that the next H&M designers would be everyone from Tom Ford to another Versace line well, that one's kind of true execs finally announced that the latest gurus to pick up the collaboration pen will be Marni.
The Italian fashion label, helmed by Consuelo Castiglioni, will design a line that features Marni's signature prints and and use of whimsical colors.Women's Wear Daily reports that the collection will be sold in about 260 H&M stores worldwide, as well as online.
"I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colors, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements," Castiglioni told Forbes.
Start picking out your camping gear now, H&M collab enthusiasts: Marni for H&M will be available on March 8, 2012. Let's maybe just try to avoid hospitalizing anyone this time.
Check out the preview video below to see interviews with Consuelo and other Marni bigwigs and also get a glimpse of the clothes.
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