New York, NY- February 17th, 2012- Brazilian designer Lourdinha Noyama drew in a large crowd of standing room only international press, models, domestic editors, photographers, VIP's and fans on the night of the anticipated show. iFashion Network launched Noyama as a bold and innovative emerging designer this February during New York iFashion Week.
Essentially revolving around evening wear, wedding gowns, and contemporary wear, garments aren't simply pieces of clothing when witnessing Lourdinha Noyama's collection, but accessories within themselves. Supplement jewelry to her clothing is evidently unnecessary, as each garment is enough to display on a woman's body on it's own. Noyama's collection the audience with a fabulously sandy discovery. From brown and beige patterned and chiffon dresses to white delicate and laced wedding gowns, each piece, it seemed, came with its own historical background and story. Showcasing a substance of new quality this season, Noyama revealed her collection in all gold.
A nude maxi dress embedded with golden flower patterns walked down the runway in grace, followed by shiny golden striped dress, which both dazzled the collection entirely. Trapped in a field of desert-like colors, the collection was crowned with two beautifully crafted wedding gowns. One partially designed with a simple flowered pattern, and the other a classy shiny peach ensemble.
Fashion icons, members of the press, agents, models, fashion lovers, and professionals of the fashion industry were all present at the event a standing room section and riser was set up in front of the runway for photographers and press. The front row was occupied by fashion icons, designers, buyers, and bloggers. Hair and makeup sponsorship, Platinum Salon and Jenna Kyle partnered with iFashionNetwork to help produce the show.
Sao Paulo Fashion Week in Brazil, a spring board for various young designers to enter into the fashion scene, featured Lourdinha Noyama as one of Brazil's most innovative emerging designers, where she showcased her collection. Noyama was also a featured designer in CasaModa Novias, the first ever event in Brazil that focused exclusively on fashion design for brides and grooms. These presentations were warmly credited by the international press and covered by Collezione, Financial Times, and a London based web site named WGSN. She has also been featured in Brazilian magazines Anuario Noivas, Magequim Noiva, and many more.
Lourdinha Noyama's desire is to present high-fashion that is genuinely and uniquely Brazilian. Her work utilizes traditional raw-materials that is typical of the local handy-work of artisans. The end result is a distinctive embellishment of classic shapes and styles. Continuous and detailed research is performed of the more traditional artisan communities, extrapolating their humble origins to a more complex and refined presentation. Noyama is to elevate an intrinsically Brazilian product to the luxury
world stage.
Image Credit: JON TANNEN (iFashion Network)
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