Loza Maléombho is a women’s ready to wear clothing line based in New York with women empowerment, social and economic trades in West Africa. Set up by Brazilian born Loza Maléombho, who is of Ivorian and Central African origins, in 2009. Loza was raised in Abidjan, Côte-d’Ivoire (West Africa) and in 2000 she moved to the United States, went on to graduate from the University of the Arts of Philadelphia in 2006, then moved to New York city for greater fashion experience. Her eponymous label offers sustainable, socially conscious designs for the modern woman and has a mission towards:
The SS 2012 collection was inspired by trips to India, Paris, Jamaica, Ghana and Ivory Coast and by the medieval and colonial times. Here she explores a new smart and fashionable way to use Kente Cloth which is 100% sustainable and hand woven in Ghana, with their professional craftsmanship on tailored jackets. She interestingly also has had fun mixing patterns and textures together with Indian batiks and linen. We at Africa Fashion Guide are excited about this new direction for the brand as we have followed it since early 2010. We have always noticed Loza’s passion for ethics and Africa and see this developing into something quite special in this Spring Summer collection seen above.
Loza Maléombho’s purpose stands on promoting education in developing countries of West Africa and to be actively involved in the manufacturing and textile sectors there which will create jobs. From the first collection she worked in partnership with African workshops and textile companies on her production and promotes the concept of a “©Made in Africa” label or Made in Ghana, Made in Kenya…label etc, a concept that we highly support
This SS12 is beautifully executed, extremely romantic and highly fashioned. For more information, visit www.lozamaleombho.com.
Photos: Loza Maleombho SS12 Collection
Source: African Fashion Guide
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