WILL.I.AM TAKES LEGAL ACTION AGAINST PHARELL & HIS "I AM OTHER" BRAND.

Wow, this came out of no where. will.i.am is not happy with fellow artist and producer Pharrell’s use of his “i am OTHER” brand and is taking legal action, claiming that he has copyright to the phrase “I AM” .

According to Rolling Stone, in his notice of opposition, Will.i.am is arguing that Pharrell would be using his “i am OTHER” brand on clothing and other items like merchandise in a manner similar to the goods that bear his own “I AM” logo. i am OTHER and Pharrell’s lawyers have already filed a reply to the opposition, denying such claims.

Pharrell has also responded to the situation:

"I am disappointed that Will, a fellow artist, would file a case against me," Pharrell says in a statement to RS. "I am someone who likes to talk things out and, in fact, I attempted to do just that on many occasions. I am surprised in how this is being handled and I am confident that Will's trademark claims will ultimately be found to be as meritless and ridiculous as I do."